Air France will replicate US model to suit Indian needs

Paris: A fresh surge of competition from Indian and international carriers has prompted Air France to fine tune its strategy for India and replicate its US model to suit local needs.
The Air France Executive Vice-President for network management and marketing, Bruno Matheu, told Business Line that after the success of the airline's Phoenix USA programme targeting the specific expectations of US customers, it has now launched a similar programme for India. Air France, which flies out of five Indian cities with 28 weekly flights, carries around 1.5 lakh Indian customers every year.
Air France is also putting its entire cabin crew as well as its managers through a series of exercises to help them serve their Indian customers better. For example, the airline has tried to make its crew understand better each other by concentrating on body language.
A series of 'posters' showing Indian body language were displayed in the briefing rooms. The briefing also stresses the need for marks of respect, warmth, a lack of discrimination, cabin presence or a proactive approach, which are all important points for Indian customers.
10/09/07 Sify

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Categories: Foreign Sep 2007