Air Deccan heads for new beginning

Mumbai: This could be the end of cheap air travel. Air Deccan, which pioneered the concept, is morphing into a semi-luxurious value-based airline. But the airline insists that it will continue to offer affordable fares.
In the days ahead, travelers will be treated with a far superior experience though they may have to shell out a little more to fly in luxury. This is in contrast to the brash behaviour of outsourced airport staff, lost baggage, constant flight delays and cancellations that Air Deccan was known for.
Over the last four months, since the UB Group acquired a 26 per cent stake, Air Deccan has been undergoing a branding exercise to improve its image. Details of the rebranding will be announced by executive chairman Captain GR Gopinath and vice-chairman Vijay Mallya in mid-October.
Consultancy firm Accenture has been hired for route rationalization and to bring in synergies with Kingfisher Airlines, Mallya's other airline.
Air Deccan aircraft is getting a vibrant youthful look with new livery and refurbished interiors.
04/10/007 Lalatendu Mishra/ Hindustan Times

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Categories: Air Deccan Oct 2007, Kingfisher Oct 2007