In-flight sales pick up speed

On-board merchandising, a big business worldwide, is now beginning to take off in India, thanks to an increased number of carriers crisscrossing the country's skies.
It's a key platform for major brands to reach out to the consumer directly.
Air India's revenues from duty-free sales amounted to around Rs 10 crore last year and it expects this figure to go up substantially in view of having extended its network by launching new flights.
SpiceJet has identified its vendors and is in the process of deciding on its product portfolio, said sources.
The carrier is also readying its logistics and IT backend for credit cards and expects at least 1 per cent of its revenues to come from in-flight merchandising in 2008, sources added.
Deccan, in association with Delhi-based AVA Merchandising, set up the flight banner "Brand for Less".
GoAir has also tied up with AVA Merchandising for its in-flight shopping service.
Air India introduced duty-free shopping on-board more than 20 years ago. It used to operate this on its own - buying and selling them onboard.
07/11/07 DNA Money/Madhumita Mookerji

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Categories: General Aviation Nov 2007, New Nov 2007