SpiceJet looks at non-ticketing revenue options

New Delhi: SpiceJet has tied up with Up Close and Personal for generating ancillary revenue through in-flight contests and space selling on its boarding passes, baggage tags and seat covers. All SpiceJetters participating in the contests get a chance to win exciting prizes worth Rs.2,50,000 every month.
Speaking on this, Kamal Hingorani, VP Marketing & Planning said, “In-flight contests is a unique value proposition for all. SpiceJetters get a chance to enjoy exciting prizes through simple lucky draw; data is generated for the advertiser and substantial non-ticket revenue for us. For advertisers keen on only visibility, the captive audience traveling on board ensures minimum wastage of the communication effort.

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India's ‘best low cost airline’ ties up
with UCP for in-flight contests and
ad space sale
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Going forward, this revenue stream help us remain healthy and offer competitive prices for the travelers. ” he further added.
Raj Bhatia, MD, UCP, further elaborates, “It is a win-win situation for everyone. Today’s marketers are looking for qualified leads and this promotion can generate assured data for direct marketing. ”
SpiceJet operates over 100 flights daily to 17 cities viz. Ahmedabad, Bangalore, Chennai, Cochin, Coimbatore, Delhi, Guwahati, Goa, Hyderabad, Jaipur, Jammu, Kolkata, Mumbai, Port Blair, Pune, Srinagar and Varanasi.
The on-time performance of the airline is amongst the best in India, at 82%, coupled with a Technical Dispatch Reliability of 99.6% making it an airline with least cancellations. SpiceJet's new generation fleet of 17 Boeing 737-800 / 737-900ER aircraft are backed by cutting edge technology and infrastructure to ensure the highest standards in safety and operating efficiency. Up Close and Personal (UCP Direct) brings a wealth of experience and expertise in managing such activities. Started 6 years ago by two industry veterans (Ajay Row, formerly country head, Wunderman), and Raj Bhatia (formerly President, Lintas Direct), UCP Direct has been providing database and CRM solutions to several clients in India and abroad. Among these are Airtel, Titan, Arrow, Lee, World space, Adobe, ABN Amro Bank, Bausch & Lomb, Fidelity and Aricent; and clients like Hewlett Packard and P&G abroad.
06/12/07 SpiceJet/PRESS RELEASE

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Categories: SpiceJet Dec 2007