Air India rejects Bihar’s publicity materials

Patna: The Bihar government’s publicity material on tourism has been rejected by the Air India. The plan was to christen Bihar on one of its new Boeing 777-300ER.
According to the sources the publicity material was rejected because it was sub-standard. As a part of damage limitation exercise the state government has now entrusted the task to a professional firm. However, it has to dole out Rs one lakh for this purpose. The fresh material will be re-sent to the Air India after it is ready by the end of this month.
The Air India was providing the states promotional opportunities free of cost. These opportunites include screening of a ten-minute film on the state and a four-page promotional literature to be placed on each of the flight, which can be changed every month or ater a fortnight. Besides, the aircraft will have four pictures displayed on the respective states.
13/01/08 Bihar Times

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Categories: Air India - International Jan 2008, Foreign Jan 2008, NACIL Jan 2008, New Jan 2008