Jet Airways launches media blitz in UK

London: Walking around London, you are bound to come upon a billboard welcoming you to a ‘new world of privacy’ aboard Jet Airways flights to India.
The Indian airline that has been flying to the UK for around three years has decided it is time to launch a media blitz to crack the British market and give Air India a run for its money.
Jet has spent just under a half a million pounds on an advertising campaign taking in billboards and slots in national newspapers. Jet also announced their sponsorship of the CD of the hit West End show ‘Lord of the Rings’.
Paying Rs 15 million for the cast recording of the show that has music written by AR Rahman, this is the first time that an Indian airline has sponsored a British musical.
Most Britons when they think of flying to India, Air India and British Airways are the airlines that first come to mind, but Raja Segran, Regional Vice President UK, Europe and the Americas, believes it is because they are not aware of Jet.
Jet flies four daily flights direct to India out of Heathrow — two to Mumbai and one each to Delhi and Amritsar. Being the only private Indian airline to offer flights to UK, Jet is in a special position to take on the national flier Air India.
04/03/08 Sajeda Momin/Daily News & Analysis

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Categories: Foreign Mar 2008, Jet Airways Mar 2008