Club One Air to launch a new brand for its low cost private jet operations

New Delhi: Club One Air, market leaders in the General Aviation sector, has divulged plans of coming up with a subsidiary company for launching their new jets - Eclipse and Cirrus in the Very Light Jet (VLJ) category. The new organisation will be a separate entity with Club One Air being the mother brand. Proposed to be launched in July 2008, the new brand will be trendy, sporty and vibrant having a different brand objective and catering to a different customer profile. Considering its dealing with a completely different clientele, as compared to Club One’s High Networth Individuals (HNIs) customers; it will not pose any threat to the parent company’s operations.
Eclipse is a jet whereas Cirrus is a turboprop aircraft having limited seating capacity and is aimed at individuals or corporates wanting to fly between cities. The new organisation will target corporate customers in Tier-II cities like Surat, Ludhiana, Jaipur and Ahmedabad, having a turnover of around 50 to 100 crores. Club One Air is also looking at tying up with the travel partners for marketing their new project.
29/04/08 Kanika Mehta/TravelBizMonitor

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Categories: Indian Aviation- In General Apr 2008, Low Cost General Apr 2008, New Apr 2008