Deccan to provide comforts of full-service carrier

New Delhi: While UB Group chairman Vijay Mallya is yet to take a call on the continuation of Deccan brand, he is preparing for an onslaught on rival low-cost airlines like SpiceJet, IndiGo, JetLite and GoAir. The war for market share in the domestic market is expected to enter the next lap and Dr Mallya is ready to go all out.
Come May 15 and you would be travelling by Deccan with most comforts of a full-service carrier, but the price tag would be in the budget airline range. The idea behind the move is to improve the brand image of Deccan, bringing it closer to Kingfisher and at the same time taking competition in the industry on its terms.
“We are working on the possibility of changing the brand name of Deccan, though no new name has been suggested so far. We are also planning to provide passengers more options on-board. We are going to do what no low-cost airline in India has done so far. We would give Deccan travellers a pleasant surprise after May 15. We are changing a lot for changing the perception about the airline,” a Kingfisher Airlines top official told ET.
09/04/08 Nirbhay Kumar/Economic Times

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Categories: Deccan Apr 2008, Kingfisher Apr 2008