Foreign airlines to promote Indian destinations

New Delhi: Foreign airlines like British Airways, Emirates, Singapore Airlines, Lufthansa and Cathay Pacific will now have to promote Indian destinations.
The government has issued an instruction to all airlines for promoting Indian heritage and culture on board. Non-compliance would cost dearly as these airlines may not get seat entitlements.
Aviation ministry has devised this unique method to promote ‘Incredible India’. Nearly 100 foreign airlines are operating flights to various Indian destinations.
“While increasing seat entitlements, we would give preference to countries whose designated carriers promote India as a tourist destination. We have also asked airlines to show short films on India’s heritage cites to passengers on India-bound flights,” a government official said.
06/05/08 Nirbay Kumar/Economic Times

To Read the News in full at Source, Click the Headline

Categories: Foreign May 2008