Swift Freight to expand operations in Africa

Swift Freight International, an arm of Dubai-based Swift Group, ventured into freight in late 1980s, focusing on the African market, is in the process of expanding its reach to increase its dominance of the African market by opening up offices with the aim of ultimately covering the entire continent.
"Focusing on the African continent as the group's core market has been a very successful model for us. Our strategy is to increase our footprint in the continent," Managing Director Balasubramanian Rajagopalan told Emirates Business.
With a turnover of more than $200 million (Dh734m), Swift Freight has been growing at between 25 per cent to 30 per cent over the past few years and hopes to maintain the same level of growth through its expansions and innovations in its core market.
Rajagopalan said there is no better time to penetrate the African freight market than now as more opportunities continue to arise.
Swift freight currently commands more than 50 per cent of the African freight forwarding market.
And in order for it to keep its grip on the African market, Swift Freight has decided to expand to markets where Africans buy their imports, mainly India, Singapore and the Far East.
The company recently set up new offices in Singapore, the Chinese cities of Beijing and Shenzhen, expanded in India and it already has offices in Guangzhou and Hong Kong as part of its network of 39 offices spread across 18 countries.
11/05/08 Ashaba K Abdul Basti/Emirates Business 24/7, United Arab Emirates

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Categories: Cargo May 2008, Foreign May 2008