Travel portals cash in on IPL matches

Mumbai: Most travel portals are cashing in on the IPL T20 matches held across the country. As the volume of air passengers to watch these matches in various metro cities is gaining momentum, travel portals are introducing offers, including discounts, to gain a hefty market share.
For instance, the travel portal zoomtra.com has attractive deals for bookings for May 25 on the Kolkata route from any metro, where the IPL match between Kolkata Knight Riders and Kings XI Punjab is being held.
Similarly, the portal has schemes for all the important matches including the 1st semifinals on May 30 in Mumbai.
Any cricket lover who books tickets on the Mumbai route for that day can get an attractive deal. since fares start at Rs 99, exclusive of taxes.
Since the T20 matches are held in all the metro cities, passengers can get over 50% off if they book online through their visa cards. By introducing discount schemes, the passenger volumes go up.
03/05/08 Shaheen Mansuri/Financial Express

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Categories: Indian Aviation- In General May 2008