BIA is Bangalore’s new advertising hotspot

Bangalore: The airport operator, BIAL, which has picked world number two in outdoor advertising, JC Decaux, as its advertising concessionaire for seven years, says almost 70 per cent of its space is sold out. “We have received a very encouraging response from the market. Some of the best foreign and local brands from a wide spectrum of industries — banks, cosmetics, telecom, construction and IT — are already visible at the airport. Close to 70 per cent of the space has been blocked,” BIAL’s spokesperson told Business Line.
Without divulging the brands it would sport, BIAL said: “We are in discussions with other large clients for the same space.”
While obvious advertisers would be airlines, hotels and restaurants, banking products and brands retailed within airport outlets, “I would also expect fashion-wear, cosmetics, lifestyle items and — being in the IT capital — some technology products as well,” said brand consultant, Mr Ramanujam Sridhar.
BIA is the first airport catch in India for JCDecaux, Europe’s leader that is present in 145 airports in 16 countries. Its two-year-old Indian entity builds and manages all media space throughout the 4,000-acre airport campus and the long four-lane approach road.
17/06/08 Madhumathi D.S./Business Line

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Categories: Airports Jun 2008, New Jun 2008