Carriers partner tourism boards

Calcutta: Indian carriers are joining hands with tourism boards abroad to gain more fliers.
Air India Express (AIE), the low-cost carrier of Air India, on Friday announced a marketing tie-up with Singapore Tourism Board (STB). “We hope the tie-up will increase our load factor on the Calcutta-Singapore route from 70 to 90 per cent,” said A.K. Tirkey, the manager (eastern India) of the airline.
Promotional campaigns will initially be launched in Jamshedpur and Bhubaneswar.
The airline announced a special one-way fare of Rs 12,000 (excluding taxes) in the sector for August and September 30. On August 13 and 15, the minimum fare will be Rs 999 (excluding taxes).
Jet Airways, another Indian carrier flying to South East Asia, has tied up with the tourism boards in Thailand and Malaysia.
“The tie-ups will enable tourism boards to give special discounts and airlines to offer reduced fares,” said Anil Punjabi of the Travel Agents Federation of India.
02/08/08 The Telegraph

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