Air India pulls out all stops in a bid to woo more customers

Mumbai: Mounting losses coupled with a rapidly-falling load factor has prompted national air-carrier, Air India, to pull out all stops to lure back passengers into its fold and retain their loyalty.
Air India expects to post losses to the tune of Rs 3,000-crore in the current fiscal. Its load factor (on domestic routes) declined by 2.9 per cent in September.
In a bid to counter this decline, Air India recently revamped its Frequent Flyer Programme (FFP), offering a host of benefits to its customers.
Enhanced benefits to existing members include increased accrual of mileage points, usage of mileage points for upgrading, lower threshold for redemption/renewal, besides free enrolment for new members.
"Keeping in view the current market situation, we have completely revamped our frequent flyer programme," Air India Executive Director (Corporate Communications) Jitendra Bhargava told PTI here.
02/11/08 Press Trust Of India/Hindustan Times

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Categories: NACIL Nov 2008