Lufthansa launches wedding celebration campaign

New York: The inspiration behind Lufthansa's new Wedding Celebration Campaign is linked to the special role the airline continues to play in uniting South Asians in the U.S. with their friends and loved ones overseas - especially for an event as unique and exciting as an Indian wedding.
The airline that has been bringing free Bollywood premiers to South Asians here has now introduced yet another signature event, where people can spend time together online, share love stories and enter to win a Manish Malhotra original, in addition to free Lufthansa airfare for two to India, and other prizes.
Designer to the stars and grateful brides everywhere, Manish Malhotra's designs underscore style, extravagance and Indian tradition -- and this season, he's partnering up with Lufthansa to give away an exclusive bride and groom wedding outfit for one lucky pair at LufthansaWedding.com. "My brand stands for true commitment to high quality. I create for demanding contemporary South Asians who achieved success in life and deserve the best.
That is why Lufthansa is an ideal partner for me, and why I was so proud to join this campaign." To begin, everyone is invited to vote for their favorite among the new lehenga designs presented by Manish. The exclusive collection uses a range of romantic and sensual hues, in addition to Swarovski crystal and other embellishments.
"You will see maroon, burgundy, pink, red and wine shades, as well as embroidery, sequins and other beautiful elements in my new designs for the Lufthansa Wedding Celebration," points out Manish. For the second half of the campaign, engaged couples are invited to submit their love stories, which the public will vote on.
The winning couple will receive the top design selected in the first part of the campaign and other great prizes, while all voters in both phases of the campaign will have a chance to win free Lufthansa airfare for two to India.The event is unprecedented in the Indian community in the U.S. and underscores Lufthansa's commitment to South Asians worldwide.
Flying from 18 U.S. gateways to seven destinations in India via its Frankfurt and Munich hubs, Lufthansa remains the number one European carrier to India and continues to offer a high level of service, commitment and reliability.
15/03/09 IndiaPost.com

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Categories: Foreign Mar 2009