Air India plays low-fare card to lure passengers

Mumbai/New Delhi: Beleaguered national carrier Air India, struggling to stay afloat after accumulating Rs 7,200-crore loss, has announced
special fares on select domestic sectors in an attempt to attract passengers during the lean season.
Announcing the special fares, Air India said that the tickets can be bought up to three days before flying and would be valid till September 20.
The all inclusive fares come in two categories. Under the first category, a Mumbai-Hyderabad flight would cost only Rs 2,079. Similarly, a Mumbai-Kochi travel would cost Rs 3,279 and Mumbai-Bangalore Rs 2,779.
The second category of special fares offers would be applicable on 70 select domestic routes and exclusive of all taxes and passenger service fee, Air India said. However, a passenger would have to pay user development fee at airports where it is applicable.
In a related development, civil aviation minister Praful Patel on Wednesday asked India’s flag carrier to streamline its operation and change its work culture.
Mr Patel said that the government was looking for acclaimed professionals to constitute a national advisory board for the carrier. The company is expected to get several independent directors on its board within a month.
23/07/09 Economic Times

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Categories: NACIL Jul 2009