iXiGO.com generates Rs. 300 crores for airlines in direct sales

iXiGO.com (www.ixigo.com) has released key financial metrics outlining its performance and the benefits that airline partners have derived ever since its launch.
Analysis of performance data indicates that iXiGO.com helped airlines in India generate Rs. 300 crores in direct-sales and saved them cumulative distribution costs of Rs. 15 crores.
In addition, since bookings processed through iXiGO.com are fulfilled on the airline's own site, the leading travel meta-search has enabled airline partners generate ancillary revenues of almost Rs. 5 crores.
The cumulative effect of these two factors led to a net positive impact of Rs. 20 crores for airlines.
"Distribution costs form the third biggest expense item on the P and Ls of airlines in India after fuel and personnel expenses. The data points we have aggregated suggest that the meta-search model's growth in India is reducing distribution costs through efficient online customer acquisition, at a fraction of existing distribution channels, and is helping accelerate ancillary revenue generation", said Aloke Bajpai, Founder-CEO, iXiGO.com .
iXiGO.com's business model enables consumers to search and compare airline fares and availability in an unbiased manner and once the consumer wants to book a chosen flight ticket he/she is redirected to a deep-linked page on the airline website to complete the transaction.
With this efficient process, the consumer can transact securely and directly with the airline site without depending on a middleman in the process, thereby saving commissions and booking fees.
23/07/09 ANI/Sify

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Categories: Indian Aviation- In General Jul 2009