British Airways goes on air with Lakme Fashion Week

Mumbai: This week British Airways launched its latest TV campaign in the UK with one of its nine 30-second adverts being filmed in India.The new campaign’s concept ‘Opportunity doesn’t always live on your doorstep’ seeks to encourage people to get out into the world and seize every opportunity, for business or pleasure.
The 30-second advert is created by BA’s retained advertising agency, BBH, and shot in a documentary style. It features Mumbai’s Lakme Fashion Week with a backdrop of the city’s fabric and pulse. Judy Jarvis, British Airways’ Regional Commercial Manager - South Asia said: “Our decision to use Lakme Fashion Week as one of the themes for our latest TV advert reinforces our commitment to India.
We have a strong network to India and operate 45 services between India and the UK. After the economic downturn, we want to encourage people to remember that there’s a big world out there that could bring amazing opportunities for both business and pleasure. There really has not been a better time to travel.”
The concept of ‘opportunities’ is supported by independent research carried out by the Harvard Business Review on behalf of BA into the importance of doing business in person. It found that 95 per cent of respondents believe face-to-face meetings are key to success in building long-term relationships and that 87 per cent agree they are essential for ‘sealing the deal’.
10/09/09 India Infoline

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Categories: Foreign Sep 2009