Jet Airways partners with Epsilon for email marketing solutions

Mumbai Jet Airways will deliver its consumer and trade communications through digital marketing company Epsilon’s email solution to enhance customer relationships. As per the release, while Jet Airways ranks favourably amongst passengers in terms of in-flight service, entertainment, value and efficiency, the company is striving to improve its customer relationship management and increase brand loyalty amongst its frequent fliers, corporate clientele and trade partners.
Based on customer feedback and surveys, Jet Airways found that email was the preferred channel of communication. For a scalable solution to keep pace with the company’s market growth, Jet Airways selected Epsilon’s email marketing services. Epsilon delivers a solution that provides a holistic view of all its customers and prospects, as well as detailed analytics across all its campaigns. This complete insight allows the airline to design and execute personalised and targeted customer initiatives that increase brand equity and cultivate more profitable, loyal customer relationships.
Epsilon’s email platform optimises email delivery, has tracking and reporting features, as well as segmentation and optimisation tools that enable Jet Airways to reap benefits of relevancy in its communication with customers.
18/12/09 TravelBizMonitor

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Categories: Jet Airways Dec 2009