Airliners land on facebook, twitter runway

Chennai: In a bid to reach out to more people at an informal level, an increasing number of airlines have started using popular social networking sites to provide flight information and details on latest offers and to get feedback from passengers, among other things.
That the airlines have chosen the right medium for interaction with their present and potential customers is evident from the number of fans registered with the clubs on Facebook, Orkut and Twitter.
Besides many international airlines, Jet Airways has a huge presence on Facebook through pages and communities created by regular flyers and employees or by the airline itself.
A Jet Airways spokesperson said within a month of its launch, they had over 5,000 facebook fans and over 1,000 twitter followers.
“This is a medium which entails engaging the consumers at their leisure. It is distinctive from traditional activities because it takes place in a public forum and encourages honest feedback,” explained Orhan Abbas, Vice President- India & Nepal for Emirates Airline, which has social networking activities on its corporate portal.
Other airlines that have active Facebook pages include British Airways with 8,596 fans; Cathay Pacific with 19,099 fans; Air France with over 10,000 fans; Singapore Airlines with over 46,000 fans; Air Mauritius with 6,800 fans and Air Asia with over 21,500 fans.
26/03/10 Mamta Todi/exprerssBuzz

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Categories: Indian Aviation- In General Mar 2010, New Mar 2010