JetLite Affiliate Programme launched on Shoogloo Network

Mumbai: With the launch of its Affiliate Network, JetLite, a wholly owned subsidiary of Jet Airways, has joined the affiliate marketing programme. This will be in collaboration with Shoogloo Affiliate Network.
Focused on marketing innovation and having taken a lead in the travel e-commerce market, Jet Airways was also the first Indian airline to offer an affiliate programme in 2008, also in collaboration with Shoogloo Affiliate Network.
Affiliate Marketing is a pay for performance marketing practice in which a business rewards one or more website owners for the transactions that are carried out as a result of the websites' effort. According to industry experts, the JetLite Affiliate Programme is a significant step forward for e-commerce in the country. While the Jet Airways partnership was the first affiliate programme for any airline in India, the JetLite programme is the first of its kind for a low-cost carrier in the country
This announcement also comes at an opportune moment as the aviation industry is showing definite signs of revival. Domestic passenger traffic has increased when compared to last year, with the Jet Airways/JetLite combine maintaining its position as the largest airline group in the country.
19/05/10 Economic Times

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Categories: Jetlite May 2010