Airport retailing takes off

New Delhi: Airport retailing is getting a makeover with the fast pace of airport development in the country and an upswing in the number of fliers.
New airport terminals, such as the T3 in New Delhi, have given a shot in the arm to retailers looking for plush spaces and to footfalls largely as more people opt for air travel.
“The current expansion work and modernisation of airports is definitely one of the reasons why most retailers are expanding,” said Mr Jyoti Narula, Managing Director, Genesis Colors. “The target audience is (easily) available and the 24/7 mode of retailing takes into account the convenience of the customer, giving him the liberty of shopping at unusual hours. For us, the response has been overwhelming.”
The company imports and retails international luxury brands such as Jimmy Choo, Bottega Veneta, Just Cavalli, Satya Paul and Tie Rack. It retails Satya Paul accessories at domestic terminals in Delhi, Bangalore and Mumbai airports as standalone and shop-in-shop formats.He said the company is considering establishing outlets at other airports as well to boost its brand equity.
Ms Sukanya Dutta Roy, Country Manager, Swarovski India, said, “Premium brands are keen on participating in the airport's retail zone primarily as there has been a transformation in airports across India. We are also open to other upcoming airports with great potential.” According to Mr Rajesh Menon, Managing Director, Impact Marketing Services, for most retailers a 10,000-20,000 footfalls (on a conservative note) a day in an airport terminal could be potentially lucrative.
20/07/10 Bindu D. Menon/Business Line

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Categories: Airports Jul 2010