Google plans to buy travel data firm ITA for $700 mln

San Francisco/Los Angeles: Google Inc plans to buy ITA Software for $700 million in cash, but conceded that combining its Internet search with ITA's service, widely used by the travel industry, is sure to draw regulatory scrutiny. Google's foray into the business of online travel information allows the Internet advertising and search leader to target users more specifically.
ITA is a major source of information about airfares to the aviation industry, used by a airlines, travel agents and other sites including AMR Corp's American Airlines, Continental Airlines, Hotwire, Kayak, Orbitz and Microsoft Corp's Bing.
02/07/10 Alexei Oreskovic and Edwin Chan/Reuters

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Categories: Foreign Jul 2010, New Jul 2010