Sunday, March 13, 2011

'Air India's possible entry into Star Alliance will boost rev'

Berlin:India's national carrier Air India's expected entry into the elite Star Alliancelater this year will expand its global footprint and boost its revenues,according to the airline's Frankfurt-based Regional Manager for Central EuropeRatan Bali.

The last major hurdle for Star Alliance membership wasremoved when Air India and the Indian Airlines completed the integration oftheir codes and began using a common code two weeks ago, Bali told PTI at thetravel trade show ITB Berlin.

The world's biggest fair, which kickedoff on March 9, concludes today.

A common code for both the airlineswas a condition for Air India to join the alliance, he added.

Theairline also started using a new reservation system in preparation of joiningthe alliance.

Star Alliance network is a global leading airlinenetwork, in terms of daily flights, destinations and countries flown to andmember airlines.

It was established in 1997 to offer customersworldwide reach and a smooth travel experience. In order to become a member, anairline must comply with the highest industry standards of customer service,security and technical infrastructure.

Bali said the planned deliveryof the first batch of Boeing 787 'Dreamliner' aircraft to Air India later thisyear will also play a crucial role in expanding the airline's internationaloperations.
13/03/11 PTI/Economic Times
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