Airlines bank on food to woo Indian passengers

Mumbai: Along with comfort seating and attractive fares, airlines are also dishing out new recipes for flyers, particularly on long-haul flights.
Roping in star chefs to design the menu and supervize food preparation, having food managers on board to customize passengers' meals, revising the menu frequently, using designer cutlery and serving regional meals are only few of the attractions. A menu with 19 varieties of special meals is a minimum one would be choosing from. Kanjivaram idli, purdah biryani, Kashmiri rajma and garlic and saffron naan, dilli chat and dahi wadas have found their way into the menu.
A recent add-on to the menu of Virgin Atlantic is hot chocolate after repeated requests by women flyers. Singapore Airlines introduced a cook-book with top international chefs dishing out exotic recipes. Austrian Airlines has a chef on board most of its long-haul flights, Etihad has a food and beverage manager to help passengers choose the right meal and drinks for their journey.
19/12/11 Chinmayi Shalya/Times of India

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Categories: Foreign Dec 2011, Indian Aviation- In General Dec 2011