Ailing AI looks to Aamir for brand backing

New Delhi: Bloated, bleeding and on life support, the ailing Maharajah of Indian aviation facing workers' wrath for delayed salaries, is trying to hire Aamir Khan, the country's costliest celebrity brand ambassador.
Air India sources said though the decision has been taken internally, the airline is yet to approach the actor; so, issues about compensation are yet to be finalised. Officials said the aim is to regain traffic lost to carriers like IndiGo and SpiceJet.
According to sources, Khan charges around R14-15 crore per endorsement annually while rival Shah Rukh Khan charges around R7-8 crore per brand.
It remains to be seen how Air India will manage to pay his fees considering it does not have money to pay its employees and meet day-to-day expenditures on time.
Air India also wants to engage celebrity chef Sanjeev Kapoor for developing its in-flight menu.
02/01/12 Ashish Sinha/Nirbhay Kumar/Financial Express

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Categories: Air India Jan 2012