Mumbai: On the busy Mumbai-London flight route, it is a season of discounts. And, Air India is keeping the party running. Struggling to fill its flights, the airline is offering all-inclusive economy return fares of Rs 42,000-44,000 on this route.
The Mumbai-London route is a competitive one, with Air India, Jet Airways and British Airways accounting for five flights daily. All these airlines operate Boeing 777 aircraft that have 240-340 seats.
Now, the competition is heating up, with Virgin Atlantic set to launch a flight on this route later this month. This had triggered a price war among the carriers. However, while other airlines have stopped offering discounts on fares (they now stand at Rs 60,000 or more), Air India continues to offer discounts. The airline is offering low fares for flights to London till November 7 for travel till December-end.
“Fares have been dropped because loads are light. We have kept a window of sale that is longer than others. Our London flights were normalised last month and we are keen to attract passengers,” said an Air India executive.
24/10/12 Aneesh Phadnis/Business Standard
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The Mumbai-London route is a competitive one, with Air India, Jet Airways and British Airways accounting for five flights daily. All these airlines operate Boeing 777 aircraft that have 240-340 seats.
Now, the competition is heating up, with Virgin Atlantic set to launch a flight on this route later this month. This had triggered a price war among the carriers. However, while other airlines have stopped offering discounts on fares (they now stand at Rs 60,000 or more), Air India continues to offer discounts. The airline is offering low fares for flights to London till November 7 for travel till December-end.
“Fares have been dropped because loads are light. We have kept a window of sale that is longer than others. Our London flights were normalised last month and we are keen to attract passengers,” said an Air India executive.
24/10/12 Aneesh Phadnis/Business Standard
