Heralding India’s big leap into the world of mobile shopping, HomeShop18 in association with Delhi International Airport (DIAL) has introduced a Virtual Shopping Wall. The Virtual Wall offers premium merchandise to consumers at Terminal 3 (T3) domestic side of New Delhi’s-IGI Airport (IGIA).
Around 45000 passengers depart daily from T3 of IGIA with each having an average of 60 minutes at hand before boarding a flight. With this HomeShop18 virtual shopping wall, the passengers will get a new and innovative shopping experience as they will be able to view range of products like consumer electronics, mobiles, tablets, clothing, accessories, fashion jewellery, perfumes, etc. on dynamic screens.
At HomeShop18’s virtual shopping wall, Scan N Shop flyers will be able to order by simply scanning the QR code displayed against each item or over the phone at the call centre. HomeShop18 has also enabled the convenient cash on delivery payment method to drive trials and will follow it up with mobile payments subsequently.
31/01/13 Information Week
