Mumbai: JWT has bagged the entire creative duties of low-cost airline SpiceJet. The agency's Delhi branch will work on the business. The win comes on the back of a multi-agency pitch.
Highly placed sources close to the development have confirmed the news to afaqs!
Interestingly, while most recently, the creative duties of SpiceJet have been with Grey (the agency won the account in April 2012), Contract Advertising, part of the JWT group, has worked on this account before that. So, for the brand, the current development is like a homecoming of sorts.
As reported by afaqs! earlier, SpiceJet's agreement with Contract Advertising ended in March, 2012. The agency had won the business in January, 2009 following a multi-agency pitch. Before Contract, the account was managed by Gopika Chowfla Design for three years.
Madison Media has been handling the media planning and buying duties of the airline. The brand appointed OAP (Outdoor Advertising Professionals) for its outdoor duties in April, 2011. Before this, MOMS, the OOH arm of Madison, handled the account.
13/02/13 Ashwini Gangal/afaqs!
