Tuesday, March 12, 2013

AirAsia entry unlikely to change fare situation


Get set to loosen your wallet if you wish to fly anytime soon on key metro routes!
While the clearance to the induction of the low cost carrier (LCC) AirAsia to fly within India has fueled hopes of sustained discounted fares, the results of the recent fare cuts by some airlines have not been too encouraging.
January air traffic this year fell by five per cent in face of some bold cuts announced by airline companies facing sustained demand slump. Domestic passenger traffic has declined by around 5 per cent in 2012 when compared to 2011. The decline began May 2012.
SpiceJet and Jet Airways announced early this year select ticket auctions raising hopes that the worst was perhaps over. Go ahead to AirAsia’s proposal lend credence to the hope that discounted fares were here to stay forever. The LCC announcement preceded Dubai based Ethiad’s decision to partner Jet Airways in India.
12/03/13 Rohit Joshi and Siddharth Tak/Zee Research Group/ZeeNews
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