Mumbai: In a bid to increase revenue, Air India has proposed tying up with an international hotel chain and a bank to boost its frequent-flyer programme.
"We will partner with an international hotel chain and launch a co-branded credit card with a bank with a nation-wide presence. These features have been missing from our programme,'' said Air India’s commercial director, Deepak Brara.
Currently, the airline has a co-branded credit card with American Express Bank, but its card membership is low.
Globally, airlines enter into partnership with other companies offering "earn and burn'' incentives in the form of free miles and discounts in purchase and hotel stays, but the national carrier’s scheme has lacked these features.
14/06/13 Aneesh Phadnis/Business Standard
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"We will partner with an international hotel chain and launch a co-branded credit card with a bank with a nation-wide presence. These features have been missing from our programme,'' said Air India’s commercial director, Deepak Brara.
Currently, the airline has a co-branded credit card with American Express Bank, but its card membership is low.
Globally, airlines enter into partnership with other companies offering "earn and burn'' incentives in the form of free miles and discounts in purchase and hotel stays, but the national carrier’s scheme has lacked these features.
14/06/13 Aneesh Phadnis/Business Standard
