New Delhi: Slamming SpiceJet for "deceiving" the public through offers like Re 1 air tickets when hardly any seats are sold at that level, the aviation regulator on Tuesday night ordered the budget airline to immediately stop this exercise. The directorate general of civil aviation (DGCA) order came less than 12 hours after SpiceJet launched yet another price war in which it was offering tickets starting from Re 1 for both base fare and fuel surcharge for three days.
Immediately after hearing of the Re 1 scheme, reminiscent of Air Deccan days, the DGCA issued a show-cause notice to the low cost carrier (LCC), asking it how many seats will actually be available for sale or was the move just a marketing gimmick. By this time, the LCC Website had crashed under unprecedented traffic.
SpiceJet sent its reply to DGCA within an hour, justifying the move. "SpiceJet has made 1.7% of their total inventory for sale at a price of Re 1 inclusive of fuel surcharge (which works out to just over one seat per flight) ... The price is linked to the number of seats and only a very few seats are sold on promotional fares. This is tightly controlled inventory," the DGCA Directive asking the LCC to stop the move immediately says while describing the airline's explanation.
01/04/14 Saurabh Sinha/Times of India
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Immediately after hearing of the Re 1 scheme, reminiscent of Air Deccan days, the DGCA issued a show-cause notice to the low cost carrier (LCC), asking it how many seats will actually be available for sale or was the move just a marketing gimmick. By this time, the LCC Website had crashed under unprecedented traffic.
SpiceJet sent its reply to DGCA within an hour, justifying the move. "SpiceJet has made 1.7% of their total inventory for sale at a price of Re 1 inclusive of fuel surcharge (which works out to just over one seat per flight) ... The price is linked to the number of seats and only a very few seats are sold on promotional fares. This is tightly controlled inventory," the DGCA Directive asking the LCC to stop the move immediately says while describing the airline's explanation.
01/04/14 Saurabh Sinha/Times of India
