Mumbai: Tanishq’s newest outdoor campaign takes a slightly big ‘route’ for their range of solitaires. Using Hyderabad Airport as the platform, Laqshya Media Group created portraits which celebrated anniversaries.
Five portrait unipoles have been placed in the departure lounge, which along with the environment, epitomises the beauty of the solitaire.
Tanishq’s target audience has always been the people who are aspiring for greater things. Showcasing Tanishq’s anniversary solitaires at the Hyderabad International Airport was a strategic move for the brand considering the international airport is the perfect location to advertise a brand like this to a captive audience that is affluent and discerning.
06/08/14 Best Media Info
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Five portrait unipoles have been placed in the departure lounge, which along with the environment, epitomises the beauty of the solitaire.
Tanishq’s target audience has always been the people who are aspiring for greater things. Showcasing Tanishq’s anniversary solitaires at the Hyderabad International Airport was a strategic move for the brand considering the international airport is the perfect location to advertise a brand like this to a captive audience that is affluent and discerning.
06/08/14 Best Media Info
