New Delhi: Redefine the way Indian air passengers travel, make them "fly the new feeling".
Nine months later, the Tata group-Singapore Airlines venture is considering something far more mundane: Reconfiguring its aircraft to accommodate more passengers.
Makes sense: Flying four out of 10 seats empty wasn't what Vistara would have had in mind when its leaders named the airline after a Sanskrit word that translates as 'limitless expanse'.
Vistara's brand-new Airbus planes, sporting its eight-point star logo in gold and aubergine, have an unusual seat configuration: while other full-service airlines such as Jet Airways and Air India offer business and economy classes, Vistara divided its cabins into three categories--business, premium economy and economy.
This flew in the face of logic since the market in India has shifted to flying economy in the past decade. Low-fare carrier IndiGo, India's largest domestic airline, has a single-class configuration, with only economy seats.
01/10/15 Mcclatchy/Tarun Shukla
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Nine months later, the Tata group-Singapore Airlines venture is considering something far more mundane: Reconfiguring its aircraft to accommodate more passengers.
Makes sense: Flying four out of 10 seats empty wasn't what Vistara would have had in mind when its leaders named the airline after a Sanskrit word that translates as 'limitless expanse'.
Vistara's brand-new Airbus planes, sporting its eight-point star logo in gold and aubergine, have an unusual seat configuration: while other full-service airlines such as Jet Airways and Air India offer business and economy classes, Vistara divided its cabins into three categories--business, premium economy and economy.
This flew in the face of logic since the market in India has shifted to flying economy in the past decade. Low-fare carrier IndiGo, India's largest domestic airline, has a single-class configuration, with only economy seats.
01/10/15 Mcclatchy/Tarun Shukla
