Monday, January 11, 2016

Baron Aviation launches online booking platform for private jets in India

Mumbai: Baron Aviation recently launched ‘BookMyCharters’, an online booking platform for private jets in India. The platform has pooled in more than 12 private jet operators with a combined fleet of over 40 aircraft. Five private jet operators and 10 aircraft are expected to be added to this portfolio. BookMyCharters is an air charter marketplace which is integrated with the operator’s dashboard giving real time information to the customers. Speaking about this launch, Rajeev Wadhwa, chairman and CEO, Baron Aviation stated, “BookMyCharters was registered on September 28, 2012 and went live on December 2015. The idea was to create an auction platform where a private jet operator on ground can quote the lowest price to attract customers. Through BookMyCharters, we plan to integrate over 60 per cent of the Indian private aircraft over the next eight-12 weeks and also bring 30 per cent new customers to the Indian charter market.”

Elaborating on this platform, Wadhwa added, “BookMyCharters can cover 149 airports and serve 22,000 routes. The platform presently is India centric and we would cover international destinations in the near future. The air charter space in India mainly constitutes offline operators and agents. Through BookMyCharters, we aim to counter the inefficiencies of this opaque system.”
11/01/16 Rituparna Chatterjee/Express Travelworld