Panaji: With a huge debt and a reputation for poor service, Air India, the national airline has fallen from grace and has lost its relevance in India's fast growing aviation industry, says former executive director of Air India and author Jitender Bhargava.
Speaking to TOI on the sidelines of a talk at the Goa chamber of commerce and industry, Bhargava suggests the way forward for the airline.
Can Air India reinvent itself? And if so, how can the government revive Air India's fortunes?
There has to be a sense of urgency. The government has to follow one of the successful turnaround models by providing effective leadership. You got to be smarter with costs, faster with decisions and more productive with assets. Air India currently is seen to be doing exactly the opposite. They need to orient the airline for which they need clarity. There needs to be a clear objective to get back on track within a specified time frame. That reflects commitment.
Do you feel there is a lobby at work to ensure that Air India remains weak or dies out?
18/02/16 Newton Sequeira/Times of India
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Speaking to TOI on the sidelines of a talk at the Goa chamber of commerce and industry, Bhargava suggests the way forward for the airline.
Can Air India reinvent itself? And if so, how can the government revive Air India's fortunes?
There has to be a sense of urgency. The government has to follow one of the successful turnaround models by providing effective leadership. You got to be smarter with costs, faster with decisions and more productive with assets. Air India currently is seen to be doing exactly the opposite. They need to orient the airline for which they need clarity. There needs to be a clear objective to get back on track within a specified time frame. That reflects commitment.
Do you feel there is a lobby at work to ensure that Air India remains weak or dies out?
18/02/16 Newton Sequeira/Times of India
