Thursday, March 10, 2016

Airlines face-off in premium fare war

A battle for business class passengers has broken out with Jet Airways and Vistara slashing their fares in limited period sale offers.

Jet Airways  and Vistara are offering upto 40 per cent and 30 per cent discounts, respectively, on their business class seats to boost passenger loads.

Thus a Delhi-Mumbai business class seat on Vistara is priced at Rs 15,000 compared to Rs 21,000 earlier. Vistara said the offer is for a limited number of seats and is available for booking and travel till April 15. A Jet Airways ticket on the same route is priced at Rs 14,885 and its discounted tickets are valid for travel till April 17. The fares do not include tax.

While discounts have been announced for several months, leading to a 20 per cent growth in passenger traffic, this is the first time domestic players have announced steep cuts to lure travellers for premium classes.
10/03/16 Business Standard
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