Pernod Ricard India has partnered with Mumbai Duty Free to open the first Luxe Boutique concept at Mumbai’s Chhatrapati Shivaji International Airport Terminal 2.
Described as a “first-of-its-kind” wine and spirits store, the Luxe Boutique features an “unparalleled” range of Pernod Ricard brands under one roof.
The store was designed under the “fluid architecture” theme, with a large, illuminated, droplet-shaped centrepiece. Products sit in the gently waved back walls, said to add to the “sensorial environment” of the concept.
Digital and education aspects both feature strongly. The “Digital Interactive Area” enables shoppers to learn about single malt and Scotch brands by placing a bottle on the screen. Using RFID technology, the system will then display information about the bottle they have picked up.
01/03/16 Kristiane Sherry/Spirits Business
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Described as a “first-of-its-kind” wine and spirits store, the Luxe Boutique features an “unparalleled” range of Pernod Ricard brands under one roof.
The store was designed under the “fluid architecture” theme, with a large, illuminated, droplet-shaped centrepiece. Products sit in the gently waved back walls, said to add to the “sensorial environment” of the concept.
Digital and education aspects both feature strongly. The “Digital Interactive Area” enables shoppers to learn about single malt and Scotch brands by placing a bottle on the screen. Using RFID technology, the system will then display information about the bottle they have picked up.
01/03/16 Kristiane Sherry/Spirits Business
