Saturday, September 17, 2016

IndiGo signs its first ever GDS agreement with Travelport, a leading travel commerce platform

IndiGo, India’s largest domestic airline by market share, and Travelport, a leading Travel Commerce Platform, have announced a strategic partnership which will see IndiGo distribute all of its fares and ancillary products to Travelport-connected customers worldwide.

This is the first time that IndiGo has struck a deal with a global GDS and the choice of Travelport as its distribution partner reflects the value the airline sees in Travelport’s Travel Commerce Platform.

The platform offers fully integrated, industry leading merchandising capabilities and is used extensively by travel agencies in India as well as other key target markets for IndiGo.

IndiGo, which commenced operations in 2006 with a single aircraft, now operates a fleet of 112 aircraft including the new Airbus A320 Neos with 424 more on order. Its approach has been to offer “low fares, on-time flights and a hassle-free experience”.

Through the strategic partnership with Travelport, IndiGo will place its fares, ancillary products and offers into the Travel Commerce Platform. This distribution platform, unique to Travelport, will enable IndiGo to provide its content via an API connection, rather than the more traditional fare filing methods often favoured by network carriers, and still have their fares and ancillaries displayed, compared and booked in exactly the same way. In addition, the airline will also use Travelport’s leading merchandising capabilities to bring IndiGo’s brand proposition to life for travellers arriving into India and then seeking domestic flights within the country.

The distribution partnership will also help the airline reach travellers in international markets as it continues to expand its route network into destinations in the Indian Subcontinent, the Middle East and South East Asia.
17/09/16 Defence Aviation
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