GMR Group has won ‘Gold’ at PR World Awards 2018 for the PR campaign undertaken by its corporate communication team on the reopening of Terminal 2 (T2) of Delhi Airport’. The communications team adopted multi-pronged strategy through traditional media and social media to communicate with millions of passengers to and from Delhi Airport. The Ministry of Civil Aviation was also roped in to iron out differences and enable shifting of operations by three of India’s leading low cost carriers to T2.
The coveted annual PR World Awards program recognizes the world's best public relations, marketing, corporate communications, investor relations, and business development professionals, teams and departments. Organizations from all over the world are eligible to submit nominations.
More than 80 judges drawn from a broad spectrum of industries from around the world evaluated the campaigns tod decide the 2018 winners.
The Winners will be honoured in San Francisco on July 30, 2018 during the annual SVUS Red Carpet Awards Ceremony Dinner in San Francisco. The ceremony will be attended by the finalists, winners, judges and industry peers.
On the achievement, Mr. G. M. Rao, Group Chairman, GMR Group said, “It is an honour to be named a Gold winner by PR World Awards in this esteemed industry and to be eligible for the peer recognition. This award is a testament to GMR Group’s commitment in providing world-class services through reopening of Terminal 2 of IGI Airport for domestic passengers. Delhi International Airport Ltd will continue to enhance passengers experience by providing unique services every time they visit the airport.”
The Indira Gandhi International (IGI) Airport, Delhi, has climbed to ‘The World’s No. 1 Airport’ position from 101st rank, since GMR Group took over operations in 2006. The airport has consistently moved up in rakings and won awards in various categories of service quality and passenger experience. Recently, IGI Airport reclaimed ‘The World’s No. 1 Airport’ award by Airport Council International in the highest category- airports that cater to more than 40 million passengers per annum.
The GMR Group has spent Rs 100 crore to double the capacity of the Terminal-2 to 12 million passengers. The T2 now provides seamless experience to flyers including adequate check-in counters, X-ray machines, baggage reclaim belts and aerobridges & parking bays for aircraft.
The award winning campaign included press releases issued to the media, social media campaigns with #T2Reopens and #WelcomeToT2 contests, flyers posted on Facebook and Twitter, teasers in social media showing progress of work at T2, video of DIAL CEO Mr. I. Prabhakara Rao welcoming the passengers to T2 along with a separate sneak peek video of the revamped T2.
The inauguration of T2 received mostly positive coverage in mainline, financial, regional and online media. The social media campaigns also generated more than 100 million impressions with 100% positive sentiments from Delhi Airport followers.
11/07/18 Press Release
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