Monday, October 29, 2018

Times OOH turns Mumbai Chhatrapati Shivaji International Airport into event hotspot

Mumbai Chhatrapati Shivaji International Airport has hosted two major events which were supported by outdoor advertising specialist Times OOH.

Times OOH attributes the airport’s increasing popularity as a venue to its “niche” audience profile and rising passenger footfall, which have become compelling enough to convince media planners to hold events there, it said.

“Airports give you an access to a focused group of affluent consumers with little to no fragmentation,” Times OOH copmment. The company said it goes “below the line” to ensure that engagement with the airport passengers is seamless.

“As a cherry on the cake, the ongoing festive/holiday season has led to a big spike in the passenger footfall.”
29/10/18 Colleen Morgan/The Moodie Davitt Report