Social media — an engagement tool — is based on the real-time flow of information. With 450 million smartphone users as of 2018 and the cheapest data rates in the world where 1GB of data only costs 20 cents, the reach and influence of social media has increased exponentially. A single post, a 30-second video clip or a single tweet can ignite a firestorm and lead to significant impacts on brand and demand.
Read how Vistara should have handled the situation created by one of its tweets featuring General GD Bakshi that ignited a firestorm >>
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Read how Vistara should have handled the situation created by one of its tweets featuring General GD Bakshi that ignited a firestorm >>
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