Thursday, December 05, 2019

India allows banner advertising by low flying turboprops & choppers

New Delhi: Single engine turboprops flying low for banner advertising — called banner towing — will now be allowed in India. In a first, the Directorate General of Civil Aviation (DGCA) has framed rules to enable this after “some operators have shown interest in engaging in this activity in India.” Aircraft are modified for including tow attachment and release mechanism for this mid-air advertising.
Issued by DGCA’s chief flight operations inspector, Captain Atul Chandra, the circular says banner towing will not be carried out over “congested areas of a city, town or settlement or over any open air assembly of persons at altitudes lower than 1000 feet above the highest obstacle within a horizontal radius of 2000 feet of the aircraft. Aerobatic maneuvers shall not be permitted during banner towing operations.”
“Only essential crew members will be carried during banner towing operations. Carriage of passengers on a banner towing flight is prohibited. Banner towing operations shall between sunrise and sunset…. (It will be) conducted under Visual Flight Rules. Operator shall obtain prior permission from air traffic control to conduct banner towing operations,” the rule says.
“In many countries, banner towing is undertaken as an effective means of advertising…. Before permitting banner towing (in India) certain guidelines have to be complied with to ensure that the activity is performed safely and does not cause hazard to public,” says a DGCA eponymous circular that “lays down guidelines and procedures for performing banner towing operations.”
04/12/19 Saurabh Sinha/Times of India
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