Thursday, January 09, 2020

AirAsia picks creative agency in India

AirAsia India has appointed Wunderman Thompson South Asia to manage creative duties following a pitch in 2019. The agency will be responsible for brand strategy and shaping the communications narrative in India, taking care of above-the-line and digital creative mandates.

According to the press statement, Wunderman Thompson understood AirAsia India’s strategic and brand objectives and will be working on developing the brand’s strong and sustainable positioning that will cut across geographies, demographics and mindsets and deliver differentiated content with incisive insights. A+M has reached out to Wunderman Thompson for additional information.

AirAsia India is a joint venture between Tata Sons and AirAsia Investment. AirAsia India commenced operations on 12 June 2014 with Bengaluru as its primary hub. Its agenda is to drive salience across markets with customised content and clutter-breaking communication that inspires diverse audiences with its brand promise and aspirational journey ahead.

AirAsia India’s CMO Siddhartha Butalia said the agency approached the opportunity with strong strategic insights and compelling creative ideas that bring the emotion and inspiration back to travel. “We’re looking forward to partnering with them to drive consideration and relevance across the customer journey, take off to even greater heights and explore new territories,” Butalia added.
09/01/20 Marketing
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