Last year loyalty and rewards management company Jet Privilege Pvt Ltd (JPPL) unveiled a new brand identity 'InterMiles' as part of its growth strategy. The company plans to launch a 360 degree consumer campaign across print, digital, social media and outdoor media including airports and Will be reaching out to members through mailers and SMS campaigns.
Five years ago JPPL was carved out as a separate entity from the now-grounded Jet Airways and has close to 10 million members. The interchangeable nature of the rewards currency is the highlight of this revamp identity, where points can be earned and redeemed across platforms including airlines, hotels, dine, shop, and fuel.
InterMiles, will encompass both loyalty and rewards programmes (previously, Jet Privilege) and the ubiquitous rewards and recognition currency (previously, JPMiles). The immediate focus of the brand is to consolidate growth in the travel space including flights and hotel stays.
JPPL is a part of Etihad Aviation Group, which holds 50.1 per cent stake. Its members can earn and redeem 'InterMiles' across more than 10 categories and over 150 programme partners. The company is working towards a platform model, an aggregator across categories since the last five years.
"InterMiles is an enabler of our members’ entire travel and lifestyle needs from flights to any destination to stay and experiences at the destination. Our growth plan includes aggregating benefits and simplifying access to a choice of experiences and rewards across 10+ categories. We are constantly expanding our vast partner network to offer diverse InterMiles earning opportunities across 10+ categories to our members," said Zameer Kochar, VP, marketing and member engagement, Jet Privilege Pvt. Ltd.
21/01/20 Namit Singh Sengar/Brand Equity
To Read the News in full at Source, Click the Headline
Five years ago JPPL was carved out as a separate entity from the now-grounded Jet Airways and has close to 10 million members. The interchangeable nature of the rewards currency is the highlight of this revamp identity, where points can be earned and redeemed across platforms including airlines, hotels, dine, shop, and fuel.
InterMiles, will encompass both loyalty and rewards programmes (previously, Jet Privilege) and the ubiquitous rewards and recognition currency (previously, JPMiles). The immediate focus of the brand is to consolidate growth in the travel space including flights and hotel stays.
JPPL is a part of Etihad Aviation Group, which holds 50.1 per cent stake. Its members can earn and redeem 'InterMiles' across more than 10 categories and over 150 programme partners. The company is working towards a platform model, an aggregator across categories since the last five years.
"InterMiles is an enabler of our members’ entire travel and lifestyle needs from flights to any destination to stay and experiences at the destination. Our growth plan includes aggregating benefits and simplifying access to a choice of experiences and rewards across 10+ categories. We are constantly expanding our vast partner network to offer diverse InterMiles earning opportunities across 10+ categories to our members," said Zameer Kochar, VP, marketing and member engagement, Jet Privilege Pvt. Ltd.
21/01/20 Namit Singh Sengar/Brand Equity
0 comments:
Post a Comment