Thursday, December 10, 2020

Airport advertising takes off with growing traffic

Air travel in the country has seen some exponential growth since day flights resumed on May 25th, going by the passenger traffic data shared by Airport authorities. 

From 29,000 passengers, the number has grown to 2.25 lakh passengers right before Diwali. It appears that travelers are showing greater confidence in flying.

In Mumbai airport for example, passenger traffic grew by almost 45% in October as compared to the previous month. As per the ‘Restart Feedback Survey’ conducted by Chhatrapati Shivaji Maharaj International Airport, 99.6% found air travel to be the most reliable mode of transport in the current pandemic. The study further divulges that passengers are happy with the safety measures undertaken by the airport and are even ready to fly twice a month.

Also, a recent passenger survey by Vistara indicates increased passenger confidence since the first survey in June 2020; it claims two out of every three customers think flying is the safest mode of travel. Travel booking websites have also observed a surge in advance bookings ahead of festivities. 

While addressing the Deccan Dialogue event organized by the Indian School of Business recently, Minister of Civil Aviation, Hardeep Singh Puri said, “I am confident that by December 31, or soon thereafter (a week or two into January) we will return to pre-COVID levels.” 

Pradeep Singh Kharola, the Civil Aviation Secretary, also expects domestic travel to touch 80% of pre-COVID levels in the coming months and see a complete revival by the summer holidays.

The increased passenger confidence combined with the festival season has seen more brands bouncing back to spend on airport advertising. Runway Restart 2.0 indeed brings back the opportunity to brands who have always leveraged airport advertising to reach their premium NCCS-A audiences .

A recent example is that of ┼áKODA Auto, which recently launched their all-new Superb & Karoq at the Mumbai Airport in association with Times OOH, The Max, and PHD Media. The brand created a stunning, immersive experiential display to grab the attention of travelers. 

10/12/20 Media4Growth

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