Tuesday, July 06, 2021

Kashmir Cherry makes it to Dubai market

Srinagar: In a significant development, the government of Jammu and Kashmir today initiated the export of Mishri Cherry from Srinagar to Dubai for the first time.

The first consignment of cherry was today flagged off through virtual mode by Principal Secretary, Agriculture and Farmers Welfare Department, Navin Kumar Choudhary, and Chairman, Agricultural and Processed Food Products Export Development Authority (APEDA).

“Export of such highly perishable fruit from the UT to the international market is like a dream come true and this has become possible due to APEDA which facilitated shipment of this Mishri variety of cherry by M/S Desai Agri Food Private Limited, a venture company of MS Innoterra Dubai,” a departmental spokesperson said.

This commercial shipment of cherry to Dubai has been executed with assistance from APEDA to its registered exporters with proper branding involving suppliers from Srinagar. The cherries were harvested, cleaned and packed by local exporters with technical assistance from SKAUST, APEDA and NRL, the spokesperson said.

Mishri variety of cherry, is considered as one of the best varieties having extremely good health benefits. These are not only delicious but also pack vitamins, minerals and plant compounds with powerful health effects.

Choudhary, while elaborating on measures being initiated to boost agriculture and horticulture sectors, said that the horticulture department has recently signed an MoU with GoAir regarding shipment of agriculture and horticulture perishable fruits through air cargo on very competitive rates.

He urged upon APEDA to take optimum benefit of this arrangement as it involves not only the air cargo facility to the domestic market but also to the Gulf countries.

He appreciated APEDA for its support towards materializing this “historic system” in the UT, and urged it to further extend their support to Jammu and Kashmir — a region blessed with abundant agriculture and horticulture stuff with lot of untapped potential for export — in further expanding its network of fruit marketing to the international market.

06/07/21 Kashmir Images

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