Saturday, September 18, 2021

Bengaluru Airport Launches Marketing Campaign To Encourage People To Travel

Aimed at establishing itself as a destination versus just being a transit point, Kempegowda International Airport, Bengaluru has launched a marketing campaign named 'Time to Reconnect.'

According to the official statement, "The campaign focuses on reassuring passengers about safe airport experiences and encourages them to travel and reconnect with their loved ones."

Since the pandemic began, people are missing the social interactions and connections they used to enjoy in the past. These include connecting with their loved ones, impromptu getaways, pre-flight food indulgences, gift shopping and mini splurges. Through this campaign, BLR Airport aims to encourage people to reconnect with their friends, family, or even their personal self and at the same time be reassured of a safe airport environment. 

At the heart of the campaign are three short digital films which focus on various aspects of airport operations, including vaccinated staff, contactless payments, and contactless travel. The #TimeToReconnect campaign, conceptualised by Dentsumcgarrybowen India, focuses on the theme of urging passengers and visitors to make the most of airport experiences such as shopping, dining, live gigs at The Quad by BLR and much more. The films are aimed at reminding them of little moments of indulgence and interaction that used to take place when they travelled through the airport regularly.  

Shalini Rao, Chief Marketing Officer, Bangalore International Airport, said, “As we slowly move away from virtual connection to human connection, we have observed that people are now waiting to travel again, but safety is on everyone’s mind. Through our #TimetoReconnect campaign, we want to assure our passengers about a safe airport experience, and we hope to ease their worries as they begin to reconnect with all the experiences they missed out on." 

17/09/21 Everything Experiential

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