When India’s newest scheduled airline Akasa Air takes to the skies on August 7, it will be launching in the world’s fastest expanding aviation market that also faces a clutch of challenges. The low-cost carrier, backed by billionaire investor Rakesh Jhunjhunwala, will thus have to offer a product that is both disruptive and different.
So, to what extent will it be able to shake up the market? Read >>
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