Thursday, August 10, 2023

Air India rebranding: New Tata logo unveiled

New Delhi: Tata Group Chairman N Chandrasekaran unveiled the new Air India logo during an event at the Taj Palace Hotel on Thursday, revealing elements of the group’s collaboration with Singapore Airlines.

The new logo contains the vista signified by the historically used golden window signifies limitless possibilities, said Tata Sons Chairman Chandrasekaran after unveiling the logo.

Air India is focused on upgrading all aspects related to human resources.

While the company placed its largest fleet order to date, it will take time for them to arrive.

The group plans to refurbish existing aircraft and bring them to acceptable levels, said Chandrasekaran.

All IT systems are being put in place to realise the aim of having the best technology going forward, including the best of artificial intelligence and machine learning compared to any other airline in India.

Air India is where we want it to be, he said, adding that The new logo represents the company’s vision, he added.

To be sure, the logo was unwittingly revealed ahead of the presentation by the company during an online live event.

The new logo is expected to drive Air India from beign a national isntiution to a national inspiration, said FutureBrand Chief Strategy Officer Jon Tipple.

The window of the Air India jet is not reflected in the logo accompanied by purple, gold, and red, besides a signature pattern that reflects the Konark Temple Chakra that was part of the erstwhile design, said FutureBrand Chief Creative Officer Tasneem Ali.

The team also created a bespoke font titled Air India Sans, ditching Helvetica and other fonts.

The tail fin livery is unique and distinguished from those across India.

CEO Campbell Wilson said that Air India will offer lounge for Business Class customers at every destination served.
Here are the other key announcements:

  • A new website and mobile app was launched with new features.
  • A new customer contact centre with 9 Indian and foreign languages offered will be offered towards the end of the year.
  • The comoany also plans to unveil a revamped loyalty programme.
  • An aviation academy has been envisaged as part of the transformation programme, he added.
  • The first of legacy 43 widebody jets will reach the hangar for a complete refit, including in-flight Internet, all costing more than $400 million dollars, the largest refit undertaken by any Indian airline.
  • Leasing and buying 20 widebody jets to be commissioned entirely by 2025.
  • New amenities and menus across jets.
  • In flight entertainment with more than 1,700 hours of content, more than any other airline in India.

The Maharaja will live on in a new avatar in domestic service, added Wilson.

10/08/2023  Ishaan Mittal/News9

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